Our Team

Our Management Team has over 30 years’ combined website experience

The Head Honchos

Portrait Lisa Lomax

Lisa - Marketing & SEO

Portrait Jon Lomax

Jon - The Complex Stuff

Portrait, Toby the boxer dog

Toby - PR

Branding & Logos
Format.ie works closely with you to identify how your brand is perceived in the market and ensure that the look and feel of your website maintains the brand’s identity.
Web Design & Web Apps
We design and build responsive websites & web applications which meet the needs of our clients and their customers. Our sites are designed and built to web standards which helps ensure they are attractive, useable and future proof.
Search Engine Optimization
We have tried and tested SEO tricks and tools of the trade to get your website visible. Tiny adjustments to your website can make all the different to your search engine ranking.
Content Strategy
Planning the content of your website takes research and attention to detail.  Using research tools and learning about your business enables us to get the right message across to your customers.
Information Architecture
We sketch out a proposed site structure detailing how each planned website page will relate to each other, the functionality of the website and important straplines/call to actions.
Business Consulting
With over 30 years’ combined website experience, Jon & Lisa have the skills & expertise to advise on best practice to ensure you get the most from your website.

Jon – Designer, Developer, Coder, Fixer!

Jon grew up in Mullaghmore on the North West coast of Sligo and first worked with ‘the web’ in ‘1995’ as an in house trainer with Unilever Plc at their head office in London. He then worked as a freelance web developer in London on websites and web-related projects in Ireland, UK, France and Holland. Upon returning home to Ireland, he continued to work as a freelancer before taking the plunge to set up the company Format.ie Web Design with Lisa.

Jon Lomax smiling for camera sitting outside in ski resort France
Lisa Lomax in bar outside


Lisa – Sales, Marketing, SEO

Lisa started her career in London for ITV working as an Assistant to a Lobbyist using her French & German and often travelling abroad to lobby European parliamentarians in Brussels and Strasbourg. She worked in recruitment for 20 years encompassing marketing, PR and business development for law firms, commercial businesses and human resources departments. On coming to Ireland, she set up Format.ie with Jon and marketed companies initially in Sligo, Leitrim and Donegal to build websites. Now, 9 years on, Format.ie has an enviable client base and continues to build on this with websites built throughout Ireland including Dublin, Galway, Mayo and Roscommon.

Our Process & Workflow

Whether you are looking for a re-design of an existing website, a new website, logo or mobile application, getting to know your exact requirements and goals is essential to meeting your expectations. We plan and break down the project into smaller steps in order to establish the full picture. We then move on to design, development and follow up.

Magnifying Glass indicating research

Project Research

We look at your industry, competition, the essentials for your website & your expectations for the site. We identify any difficulties & challenges.
3 different coloured platelets indicating wireframes
We outline a possible sitemap for the website, number of pages, user flow, third party integration.
3 circles linked to each other with hexagon underneath indicating design
We collate any existing  marketing material & brand guidelines from you in order to gain a better understanding of your business.
Forward & reverse arrows
We establish how you want to manage the content & updates of your website once built.  We provide website training, a content management system & user guide.

Jon and Lisa recently set up my website for me. They did an excellent job and I have since received numerous compliments about the site. They were an absolute joy to work with, casual but yet very professional. The back up service is fantastic.  I would highly recommend Format, professional,value for money and very nice people. My thanks to Lisa and Jon.

Eugene McPartland, Sligo Chauffeur

12 + 13 =

Ipad, laptop and someone holding mobile with coffee beside them