Search Engine Optimisation
Search engine optimisation is not as difficult as some would have you believe. A little care and attention to the basics goes along way towards good SEO, which is often enough for the small to medium size business.
Format.ie optimise all their sites as standard practice ensuring they look good to search engines and humans alike. We adopt a no nonsense approach, following a few simple rules.
A brief overview of our process follows:
Keyword Strategy
We identify major keywords which best describe your business or products. These are grouped into phrases and eventually built into well written copy for your site.
Localisation, word stemming and mis-spelling within a user search are all considered.
Site Structure
The overall structure of a website is key to enabling a search engine to index it. Internal linking and keyword placement all play their part. Making all content, be it text or images accessible, enables the search engine to crawl the site, collecting relevant information as it goes.
Optimise Web Copy
A well optimised site will make use of a few key places within a web page. Page title, headings, body copy, subheadings, link text, alt attributes are some of the main places.
Our sites are all coded to current best practices. The result: a site which will be easily crawled by the search engines. Getting the balance between search engine readability and human readability is key in this process.
Link Building
We can help you get started with link building. This is a never ending task for the life span of any serious website. There are a few rules which should be followed. Keeping your links relevant and targeted is the first step to successful link building.
Getting Indexed
It takes just a few moments to get a site indexed or included in the major search engines. Search engines are hungry for new content and are continually crawling the Internet. A person would need to deliberately try to stay out of a search engine's path. However, the trick is to rank well within the search engines. Hopefully, our efforts in the above steps will help with this.
Monitor and Adjust
Once built a website's success can be monitored in many ways. Its success in the search engine rankings is one such example. Like link building, monitoring your sites impact on your business and actioning any required updates will be an ongoing task.
